Broadband outfit Glide Group is upgrading its fibre infrastructure in Coventry, Leicester, Nottingham and Birmingham.
For businesses, Glide said, gigabit fibre broadband means greater speed and productivity.
Glide connects over 5,000 UK businesses across the UK and brought full-fibre broadband directly to business parks underserved by larger ISPs, it said.
The company is one of a few ISPs physically laying fibre end-to-end all the way from its own local infrastructure and roadside green cabinets, across its own national core network to the internet.
Tim Pilcher, CEO of Glide Group said: “Glide’s business started out in Coventry and our rollout of 10 Gbit/s capable infrastructure will provide local businesses with award-winning fibre that offers fast and reliable connectivity. SME businesses took a hit from the pandemic and with the growing need for robust cloud-based business applications, it is our priority to equip the Midland’s business community with the best fibre connectivity possible.”