Dell has unveiled its 2022 partner programme which features a new incentive structure, additional storage rebates and a “simplified” tech refresh process.
The new structure is based on a single structure with regional rebate variations with one set of requirements that combine revenue and training for partners.
Dell claims the restructure enables partners to focus on positioning the best solution for their customers while earning consistent, lucrative incentives, regardless of route to market.
Dell’s global channel chief Rola Dagher wrote in his bog that Dell was anticipating a data-centric culture, a multi-cloud world, a more distributed environment and a resounding corporate impact on the communities.
“It’s our job to support our partners with the portfolio, programme and benefits they need to deliver the outcomes our customers are looking for in 2022.”
The programme includes new storage rebates through a 5X tier accelerator for mid-range (PowerStore and Unity XT) and a new two per cent incremental rebate kicker for acquisition and tech refresh opportunities.
Dell claims it is “simplifying the competitive swap and tech refresh processes and extending tech refresh to include server leads”, also “investing heavily” into OSC updates by adding a “dedicated team members to assist with storage quoting to make the process quicker for partners and their customers”.
Dell partners can use earned funds to fund sustainability change, the vendor said.
