AI outfit Coveo has written a cheque for Qubit, a leader in AI-powered personalization technology for merchandising teams, based in London.
The move is part of Coveo’s geographic expansion into the UK and European markets.
Apparently, the idea is that Coveo and Qubit’s combined ecommerce experience will provide solutions for retailers who need to compete as the digital shift accelerates and will help them meet new consumer expectations around relevance – at scale – made possible through AI.
Coveo Chairman and CEO Louis Têtu said that Qubit’s IP and expertise comes at a perfect time as enterprises turn to AI-driven solutions to provide highly relevant responses, offers and recommendations to their customers at scale.
“Adding Qubit’s capabilities to the Coveo Relevance Cloud platform helps us accelerate the delivery of new incremental innovations to further personalize digital commerce experiences”, he said.
Qubit CEO Graham Cooke said: “We’re delighted to be joining Coveo’s mission. Our two businesses complement each other perfectly across both technology and expertise and are aligned to deliver a total solution for the benefit of our customers’ success. We look forward to delivering more business value to our collective customers as we roll out our integrated offering that drives forward the next level of personalisation.”
