Forrester analyst Jay McBain has been shuffling his tarot cards and predicts that the trusted advisor could be a thing of the past.
He thinks that marketplaces such as Amazon will accelerate the decline of resellers.
According to Forrester, 17 percent of B2B transactions will happen through marketplaces by 2020 and will threaten MSPs and channel providers who tout themselves as “one stop shop” trusted advisors.