British software and services company Advanced has revealed that partner community revenues recognised as a direct result of the sale of its products are estimated more than £35 million.
The announcement is a year after the launch of its partner programme, TruePartner.
The company said its channel partners had delivered over 120 new customers, which mean that, collectively, around 60 per cent of all their customers are now using Advanced products.
Advanced’s Channel Sales Director, Dean McGlone, has said that the Cloud, and arrival of the Generation Z cohort in the workforce have helped drive its channel sales. He explained: “The Cloud has now reached a tipping point, with the adoption of Cloud-based Enterprise Resource Planning (ERP) and finance applications experiencing a significant growth period. What’s more, we have seen the Cloud push out older, more traditional technology formats as Generation Z workers enter employment.