Cloudy unified comms, contact centre and cyber solutions provider, Babble has announced a three-year deal with Threshold Sports to be the official cloud partner of the iconic Ride Across Britain (RAB).
Babble said it will use the partnership to drive tangible positive social impact, as the leading cloud technology company seeks to support young people. Over the course of the three-year deal, Babble has committed to raising in excess of £500,000 for The Prince’s Trust and The Buffalo Foundation.
The cycling challenge takes 1,000 cyclists 980-miles from Land’s End to John O’Groats, showcasing Britain’s most breath-taking scenery over nine days. A quarter of FTSE100 companies have been represented in the last three event years, with over 600 companies taking part.
Matt Parker, Chief Executive of Babble said: “Having completed Threshold’s Ride Across Britain six times, I’m looking forward to number seven in 2021. I personally know the huge challenge this is, as well as the sense of achievement crossing the finish line brings – this is something I want my team, clients and partners to experience too. At Babble, we want to be more than just a technology company, which is why it is so important for us to commit to raising funds for our charities. In doing so, we’re able to play a small part in young people gaining access to opportunities which will help them to experience that same incredible feeling of accomplishment.”
Nick Tuppen, CEO at Threshold Sports said: “The relationships forged on the bike over the nine-days of RAB last a lifetime. Matthew is a RAB alumni who has witnessed this first-hand over recent years and I have no doubt Babble’s existing and future clients are going to arrive in John O’Groats with their bonds with the Babble team stronger than ever. The fact that they are going to be raising much needed money for the Prince’s Trust along the way is characteristic of a company putting social purpose at the heart of everything they do.”
