Most of them default to the classic “eh-sus” when it should be the more mythological pronunciation ‘Ay-Zeus.’
In a post on Linked In linking to the video, AZEUS’s UK marketing director John Swatton said he had “lost count” of how many people have asked him how to pronounce its brand over the past year.
This is despite Taiwan-based ASUS now being EMEA’s third-largest PC manufacturer, behind only HP and Lenovo, but people never get the pronunciation right.
“So our designers created a video using a radio ad that we ran last year. Hopefully the next time I’m cold-called, the caller might pronounce our brand correctly,” Swatton said.
“Originally named after Pegasus, the winged horse of Greek mythology, but now sounds like Zeus, the God of storms and thunder,” the video says. Maybe they should have spelt it with a Z in the first place. Zeus might not be that impressed either, which is why our last Asus developed a sudden electrical fault which caused it to be packed off to Hades early.