IDC has added up some numbers and divided by its shoe size to discover the EMEA PC market has continued to stabilise in the second quarter of 2017 with shipments only dropping 0.6 per cent year over year. However this did not apply to the UK which is more battered than a Mars bar in an Edinburgh chippie.
A total of 15.91 million units of desktops, notebooks and workstations were shipped in Q2, down from 16.01m in the same three months of 2016.
Brexit-related uncertainties meanwhile dragged PC shipments down by 11.8 percent in the UK, while German shipments also contracted, claims IDC.
Notebook shipments were the region’s star performer, growing 3.1 percent annually with a particularly strong 5.2 percent growth in central and eastern Europe (CEE).
Desktop shipments continued on a downward trajectory according to IDC, with shipments falling 8.3 percent year on year in EMEA. CEE again saw the highest year-on-year shipment increase at 7.8 percent.
Western Europe was however subject to soft declines of 2.1 percent annually having previously posted two quarters of growth. Desktop shipments fell by 7.8 per cent annually while notebook sales grew marginally, according to IDC.
The PC market in France, Spain and Portugal all performed above the market watcher’s expectations, seeing year-on-year growth of 1.9 percent, 11.6 percent and 16.7 percent respectively. Benelux also enjoyed a 5.8 percent annual increase in shipments.
“The traditional EMEA PC market continued to stabilize for another quarter, thanks to strong notebook results stemming from a faster adoption of mobility, in both the consumer and commercial spaces.
Malini Paul, senior research analyst of western European personal computing devices at IDC said: “The return of the CEE region to positive growth for two consecutive quarters, contributed significantly to the overall better than expected results in the EMEA market.”
According to IDC, the CEE region’s strong performance in PC shipments is thanks to a thriving retail market and some large public sector deals in the region.
“In the CEE region, the PC market reported high growth in the desktop space, resulting in an increase of 7.6 percent after more than nine long quarters of market decline. This success can be attributed to promotions in retail, continual growth of gaming, and a few large deals that took place the public and corporate segments,” said Nikolina Jurisic, product manager at IDC.
IDC also claims that the consolidation among the top five PC vendors in EMEA is progressing, with HP growing its market share by one percent year over year, driven by solid notebook results and a desktop growth in the consumer space.
Lenovo also improved market share by 1.1 percent, and saw double-digit growth in commercial notebook shipments. Dell also saw marginal increases in market share for the quarter.