Digital asset management (DAM) and product information management (PIM) company Widen has improved its partnership with global sales enablement leader, Showpad.
The partnership is aimed at providing both existing and new customers with the ultimate customer experience, allowing businesses to access their digital assets, all from within Showpad’s sales enablement platform.
Widen and Showpad have had a working relationship since 2018, and now they want to work closer to enable customers to digitally transform, as well as create better business outcomes and equip sales teams with on-brand content and product knowledge.
The plan is to synced automatically from Widen into Showpad, meaning administrators don’t have to spend time managing and maintaining both systems. This helps align marketing and sales teams with the latest digital content.
Showpad VP Global Services & Partnerships, Wim Borremans said: “As buyer behaviour becomes more digitally-driven, one thing has become increasingly clear – experience is the ultimate differentiator. By partnering with Widen and cementing the working relationship we have had with them for the last three years, we are now able to offer our customers a scalable integration with a DAM. This enables companies to optimise the customer experience across multiple channels, and ensure revenue teams are equipped to meet the demands of today’s modern buyer.”
Widen Partner Manager Jamie Liechty said: “This strategic partnership demonstrates Widen’s commitment to delivering on the needs of our customers. We are always looking to better serve companies with functionality that is important to business growth, and by reinvigorating our partnership with Showpad, one of the leaders within the field of sales enablement, customers can utilise their DAM to its fullest potential and meet their business needs.”
