Security start-up Wib has appointed Kite as its first UK and Irish distribution partners.
The appointment is part of the start-up’s ongoing channel strategy as it continues to experience strong market demand and adoption of its API security platform, Wib said.
The Israel-HQ start-up sees API security as a priority for UK businesses, driven by increased compliance and regulatory requirements.
Wib said it hopes the partnership with UK-focused VAD Kite Distribution helps accelerate its go-to-market momentum, increase market reach, stimulate end-user demand and drive customer acquisition.
Wib global partnerships and alliances VP Keren Michaeli (pictured) said: “API security is one of the biggest challenges facing digitally driven organisations today. We are seeing growing market maturity and awareness around this challenge in the UK, which has led to high demand and market traction for our unique platform approach.”
“We needed a specialist partner to help scale our channel presence and capitalise on this demand and Kite ticked those boxes.
“Kite’s strong ecosystem of partners focused on key markets such as ecommerce, finance, retail, telecos, and automotive coupled with their ability to take disruptive technologies to market made them the right fit for us.”
