Cloudy storage provider Box has appointed Samantha Wessels as president of Box Europe, the Middle East, and Africa (EMEA).
Wessels brings over 20 years of experience in the tech industry, known for leading teams at high-performing SaaS companies and large-scale integrators.
She was previously vice president of international at cybersecurity firm Snyk, driving double-digit growth in EMEA and APJ. Before that, she was vice president of EMEA sales at Elastic, establishing a successful go-to-market strategy in Europe.
Wessels also held leadership roles at NTT, including senior global cloud sales vice president. At Box, she will lead the company’s growth in EMEA, focusing on technology trends like AI innovation and secure data management. She replaces Sebastien Marotte, who served for three years.
Box COO Olivia Nottebohm, said: “As we enter into this new phase of opportunity, I’m thrilled to welcome Samantha to Box.” Nottebohm added that Wessels’ track record will be key in accelerating the EMEA business. Box has been a key player in EMEA since 2012, with offices in major cities and new R&D offices in Warsaw. The company has grown with organisations like the Met Police and AstraZeneca adopting its platform.
Wessels said: “I am absolutely delighted to join Box at this important moment.” She believes Box’s AI-driven solutions are well-positioned to meet growing demand.
