The UK regulator Ofcom is to have a look under the bonnets of Amazon, Microsoft and Google in the cloud services market.
Ofcom announced the launch of a market study into the £15 billon UK cloud services market. In particular, Ofcom will focus on the hyperscalers which between them account for approximately 81 percent of UK public cloud service revenues.
The study will check how well the market is working and the nature of competition in cloud services.
Ofcom wants to think about any market features that might limit innovation and growth in the cloud services sector by creating barriers to entry for smaller companies and preventing them from effectively competing and growing their market share.
Ofcom plans to consult on interim findings and publish a final report detailing concerns and proposed recommendations over the next year. If competition concerns are identified, Ofcom can call on the government for policy changes or swing an enforcement brick at offenders.
