VMware is improving its channel programme by rewarding partners for competencies and services.
The outfit is planning to re-launch its channel programme in February 2020 and is rewarding partners for competencies and delivering customer outcomes within the new Partner Connect programme.
The company said that it needed some different capabilities from partners than it needed in the past.
The new Partner Connect is about it “moving away from a programme that incentivised our partners for transacting software to a new programme that incentivises our partners to deliver on the whole of the customer lifecycle”.
VMware technologies which now include hyperconvergence, networking and security, need greater integration capabilities, which “requires a skill set that partners haven’t necessarily needed “.
To this end the firm focusing on “six or seven” Master Services Competencies, requiring partners to specialise in areas such as networking security, data centre virtualisation, digital workspace and cloud-native applications.
VMware is currently assessing where it’s three and a half thousand partners in the UK and Ireland will be placed in the new programme, based on their history and existing skills set. “We’re trying to prepare our partners for that journey and fill any gaps there might be.”
