VMware has changed its Partner Connect model claiming that it will give it greater levels of flexibility.
VMware Partner Connect now supports three core profit drivers services, lifecycle profit and stickiness [no really? .ed]
The vendor’s better performing channel players are earning around 80 percent of their revenues from services, whether that be cloud, managed or professional, with profits 1.5 times higher, and professional services revenue of more than double, according to numbers shared by the vendor, it is claimed.
The other feature of the enhanced programme is flexibility, which reflects the move to a subscription-based channel economy, with VMware offering a flexible point system, simplified tiering, business model orientation and add more self-service and automation.
VMware is also looking to support any business model through a single programme to make it more inclusive. A unified approach means that support should be easier to deploy for partners.
Tracy-Ann Palmer, vice-president of partner experience, programmes and investments at VMware said the company had applied experience from thousands of partners to drive the next evolution of Partner Connect and to help partners perform while they transform.
“VMware is well-positioned to help partners capture on the massive and growing opportunity in multicloud,” she said.
“We now have one unified partner programme that will be more flexible and efficient, with simpler paths to progression and more tools to help manage partners’ VMware business.”
“We’re optimising incentives and programmes to help partners take their SaaS [software as a service] and subscription businesses to another level and capitalise on cloud-centric business models and economics.”
