The age of TV is not over, it’s just taken a different shape.IDC estimates that mobile data traffic will show double digit growth in 2015 – by 59 percent.
The company said in a report that while faster networks and more affordable 4G handsets are playing their part, the real reason for data growth on this scale is mobile video apps and other streamed content.
In 2013, mobile data traffic was 19,049,158 terabytes but by this year that figure will grow to close to 52 million terabytes while in 2016 the figure will not be far off 80 million terabytes.
IDC thinks 4G service prices will continue to fall but 3G still has its place, particularly in the non-Western markets.
By 2018, the company believes that people using 4G handsets will generate 46 percent of data traffic.
By 2018, it estimates that 4G devices will churn 5.5GB of data a month, three times more than a 3G smartphone.
Right now, mobile video generates 50 percent of all mobile data and that number is set to increase. And video calling services are also set to grow.
