Vertiv has announced the appointment of Joachim Fischer as channel sales director for Europe, Middle East and Africa (EMEA).
The company said that Fischer brings significant channel experience having previously worked as general manager sales for NEC in Germany, Austria and Switzerland (DACH), leading substantial channel development programmes.
Fischer will lead the creation of an enhanced product portfolio specifically designed for the channel, along with a competitive commercial policy and a series of marketing initiatives and programmes to support resellers. Moreover, his role will be essential in supporting new product developments for this segment, as well as bringing edge computing solutions to the market.
Vertiv EMEA vice president Karsten Winther said the company had been working intensively to develop a comprehensive list of value propositions – a sophisticated channel dedicated product portfolio, additional investments in reseller recruitments and further investments in channel marketing programmes.
“This is with the ambition to attract partnerships based on trust and significant mutual growth in our channel distributors and resellers, as part of our broader go-to-market strategy. We have incredible potential – paired with Fischer ’s expertise in driving both projects and run rate business with the channel and all of our new initiatives; we can make substantial progress to become more attractive to channel partners and help expand our reach into this ever-changing, dynamic and critical market area.”
Fischer said: “I am very excited to join Vertiv and to help shape the company’s new channel programmes in EMEA. This market has its own particular dynamics, and I look forward to applying my experience and knowledge to match its needs.”
