Veritas has launched an Enterprise Data Services Platform, which draws together several products to meet its vision of protecting data as well as making it available and generating insights into the information for customers.
The idea is to encourage partners to look beyond just data protection to add more management tools.
Veritas VP of EMEA channels Jamie Farrelly said that the vision behind the platform was to help meet customer data issues around dealing with growth and increasing complexity.
The idea was to make it easier for partners to expand the data management conversation with users so they can have an understanding of what that data is. Rather than working with multiple vendors, the Platform brings it together.
“We can reduce the total cost of ownership with partners across multiple angles.”
Farrelly said that it was being “very deliberate” with its messaging to partners to encourage them to embrace the platform vision and had made training available to support deeper involvement from the channel.
He added that partners were already familiar with the technology and most had already started to make the shift to increase their skills beyond the core data protection offering.
“It is not just data protection but also data management. Since we launched certifications for the newer technologies, the levels of resellers gaining those certifications has increased by 300 per cent. I am confident that partners are starting to see and understand the core technologies and the need to expand the core approach to include protection, availability and insights”, Farrelly said.