Security outfit Veracode launched its new Veracode Velocity Partner Programme in the EMEA region.
It claims that the newly structured programme will empower partners to grow their security practices quickly and profitably using Veracode’s intelligent software security platform, enabling accelerated deal closures, expanded market share, and revenue growth.
The Velocity Partner Programme combines the capabilities of Veracode’s cloud-native platform with the support of dedicated practitioners and demand-generation offerings to drive the growth of their services to customers.
It includes new demand-generation campaigns, on-demand sales and technical enablement content, and a new role-based partner training and certification programme. Partners can take advantage of these assets to add increased value to their respective customers, improve collaboration, and increase win rates.
The Veracode Velocity Partner Programme into EMEA was rolled out in North America in 2022. The region has since seen an 89 per cent uplift in channel partner-initiated revenue annually and recently announced its “Land with Channel” sales strategy to fuel the next stage of Veracode’s growth in North America.
Veracode Chief Revenue Officer Andre Cuenin said that since launching the Velocity Partner Programme in North America in summer 2022, its partners have seen significant benefits, and the feedback has been overwhelmingly positive.
“We are thrilled to extend this structured and collaborative model into EMEA as we expand our global channel footprint. Our trusted partners are key to helping us in scaling our mission to move business forward with secure software and we look forward to empowering them to expand their security practices with this model.”
