Cloudy outfit Veeam wants to get more partners to the higher levels of its partner programmes.
The outfit has been building its existing channel base encouraging resellers to unlock more rewards through investing in skills and knowledge.
Greg Bailey, Veeam’s UK director of channel and cloud, said that it was keen to put its channel in the best position to meet the needs of customers. In a statement he said that getting more partners to gold status was a priority for the rest of this year and the next.
He said the company wanted to build the right set of focused partners for the field staff to take forward, based on definitions of similarities between the resellers that go to market and Veeam. The transition towards annuity is a big driver, and a large trend within key resellers.
There’s a move towards a more consumption-based, annuity-based model, he added.
Bailey added that there were always challenges for the channel in making sure they could take advantage of emerging trends like IoT and AI but it was working to make sure the support was there for partners looking to address those opportunities.
