Integration outfit Tibco has appointed Fred Studer as its new chief marketing officer.
Studer will lead its worldwide marketing.
Studer has a career in marketing, creative, and product management, with over 25 years experience in the high tech industry.
Previously, as the chief marketing officer of FinancialForce, he led the modernisation of the brand. As part of the executive leadership team, Studer also helped redefine strategies, business models, and customer engagement.
Prior to FinancialForce, Studer led worldwide marketing as the chief marketing officer of Gigamon and NetSuite. Before that, he worked at Microsoft, where he led product marketing, go-to-market strategy, and execution for Microsoft Dynamics CRM and ERP lines and served as the general manager of the US Microsoft Office Business. Studer also spent several years at Oracle, where his roles included the group vice president of marketing.
Tibco CEO Dan Streetman said: “Tibco is committed to helping our customers turn their data into innovation and impact, so they can help their customers make faster, smarter decisions. Fred is a creative disruptor and innovator who markets through the customer rather than to the customer. We’re confident Fred’s energy, experience, and expertise will help tell the powerful stories of our customers’ innovation and success.”
Studer said: “There are very few times in your career when the stars align: the market opportunity, leading products that deliver real value, amazing customers that want to share their unrivalled experience, and an incredible team of people who are ready to take it all to the next level. Tibco is all of the above and I could not be more excited to join this team and company to do my best work ever!”
So it’s all in the stars. Details of Studer’s horoscope were not available at press time.
