Threekit, a 3D visual outfit has launched into Europe, the Middle East and Africa (EMEA) with the opening of their offices in Paris and London.
Threekit gear creates 3D, photorealistic images and augmented reality visuals from a single design file.
Threekit in EMEA will be led by Director Franck Devaux, who joins Threekit after having contributed to successfully establishing Salesforce France, driving 30X growth in the French Enterprise & CAC40 market.
Devaux said: ‘With retail e-commerce sales in the five largest EU countries expected to surpass $400 billion in 2022, the market is growing fast. And with that, so are customer expectations. Threekit is on the cutting edge of bringing companies into this new reality.’
Devaux is joined by Katy Collins, managing market development from London.
The Threekit platform has three products, which will be showcased this month at Paris Retail Week and Ecommerce Expo London:
- Virtual Photographer – Creates thousands of product images from a single design file so that companies can provide buyers with a view of every possible colour, feature and combination.
3D Configurator – Designs 3D images that can be rotated in any direction and can be configured with different features, colours and textures. This allows for a high level of customer interaction.
Augmented Reality – Allows customers to use their phone cameras to see what a product would look like in real life, thus increasing buyer confidence.
Godard Abel, Threekit chairman and leader behind enterprise software companies BigMachines, Steelbrick and G2 said: ‘We’re thrilled to bring Threekit into the eCommerce ecosystem growing in the region. More EMEA companies want to deliver an exceptional visual experience, and Threekit – with its highly experienced team – is offering an enterprise-grade platform unlike any currently in the market. The company is uniquely positioned to help brands provide remarkable customer experiences.’
Threekit’s leadership team are experienced in international markets: the company’s innovation lab is based in Ottawa, Canada, and Threekit President and Chief Operations Officer Joachim Klein ran the EMEA operations for pricing software company BigMachines from 2000 to 2014. Also, the company already work with several European retailers, such as CÎROC UK, Bamford Watch Department and Oak Beams Direct.
