Tag: Windows RT

Microsoft introduces second gen Surface tabs

surface-pro-2Although many in the industry have already written off Windows RT, Microsoft is giving it a shot in the arm with a second generation Surface tablet. Dubbed Surface 2, without the RT suffix, the new tablet is based on Nvidia’s Tegra 4 SoC and it boasts an 1080p display. The specs are hardly surprising, as the tablet was an open secret for months. 

The biggest difference, however, is not under the bonnet. The Surface 2 will go on sale at Microsoft retail store and select third-party retailers in 22 markets. The first generation Surface RT was hampered by slow introduction and it took months to roll out in some markets. Microsoft clearly cannot afford to lose momentum on the Surface 2, which could be its last chance in the ARM-based tablet market, and the last chance for Windows RT 8.1. The Surface 2 is available in 32GB and 64GB flavours, starting at £359.

The Surface Pro 2 is a different beast, as it’s based on a beefier x86 chip and it runs Windows 8.1 Pro. It leverages Intel’s new Haswell low-power Core i5 processor and it is said to increase performance and deliver up to 60 percent more battery life than the original Surface Pro. Starting at £719, it’s not very cheap, but the Surface Pro 2 will be offered in 64GB and 128GB configurations with 4 GB of RAM and 256GB and 512GB configurations with 8 GB of RAM. That’s quite a lot for a tablet.

Microsoft also launched six new accessories, including new Touch and Type covers. In addition, there’s a Power Cover as well, which includes a battery and can extend battery life by up to 50 percent, but it costs a rather painful £165. There’s a new car charger with USB, along with the Arc Touch Mouse Surface Edition – although Windows 8.1 is designed with touch in mind, many legacy apps work a lot better with a proper mouse.

Both tablets are significant upgrades and go a long way towards addressing several shortcomings which plagued the first generation Surface tablets. The Surface Pro 2 in particular is a very impressive piece of kit, but it’s quite pricey. The Surface 2 on the other hand got a nice CPU bump along with a high-definition screen and on paper it looks a lot better than its predecessor. Sadly, Windows RT adoption remains relatively low and one tablet not enough to turn things around.

The seven cardinal sins of Steve Ballmer

steve_ballmerNow that Steve Ballmer is on his way out, partners are breathing a collective sigh of relief for a number of reasons, some petty some huge. Over the last 13 years Microsoft has had a fair share of ups and downs. Although Ballmer can and should be blamed for many of them, it is worth taking a step back for a bit of perspective.

He took the helm in the good old days, when work was already underway on XP, one of Redmond’s most successful operating systems, backed by an impressive array of other products and initiatives, such as the Xbox push.

It’s been downhill ever since.

Ballmer described Vista as his biggest regret and who are we to argue. Vista was terrible, but in an ironic twist it did help fuel the need for new, faster hardware. It was just too bloated to run properly on old XP boxes, so people had to upgrade. To fix the mess Windows 7 was a lot more streamlined and it was followed up by the even leaner Windows 8. As a result, most Vista machines are still perfectly capable of running the latest version of Windows and the biggest reason to upgrade a laptop is an unfortunately placed cup of tea coupled with long sleeves.

However, the biggest problem with Windows was and still remains relatively slow development and the reliance on an ancient business model that no longer works. Apple and Google try to keep things interesting with tons of updates and new features, free of charge. Microsoft’s updates are basically fixes and new versions of Windows still cost an arm and a leg, offering very little in return. Windows 8 is proof that Microsoft still doesn’t get it. It was supposed to work on tablets, but there aren’t any, it was supposed to deliver x86 hybrids which are still nowhere to be found and it was supposed to do all that with very little in the way of touch enabled apps. As an added bonus, corporate users hate the new interface, which has failed on both fronts. Windows 8 is not good for tablets, but the tablet tweaks also made it unappealing for desktop users and businesses.

There was no shortage of hardware flops during Ballmer’s tenure, either. Remember the Zune, or better yet the Kin? Neither do we and Microsoft is trying to forget them. In addition to wasting millions on Zune, Microsoft also wasted half a billion on the developer of Sidekick and Kin, which was appropriately named Danger. Microsoft’s hardware curse is still going strong, thanks to the Surface RT.

Investing in Danger wasn’t the only bad call. Six years ago Microsoft also took a $6.2 billion write down for digital marketing outfit aQuantive. Wasteful spending continued with Microsoft’s efforts to take on Google in online services and search. All the efforts failed spectacularly, but cumulatively they cost the company a few more billion. Earlier this year Microsoft took another $900 million hit thanks to the Surface RT.

While Ballmer’s Microsoft was trying to compete with Google online, it was outmanoeuvred by Google on its own turf. Google acquired Android eight years ago for just $50 million, one tenth of what Microsoft paid for Danger. Google is now the biggest mobile OS on the planet, the Kin is just another embarrassing footnote in Microsoft’s history. Google also scooped up YouTube, DoubleClick, AdMob and topped it all off with Motorola Mobility. Google was just a lot better at picking winners than Ballmer and his gang. Microsoft did get Skype, but it paid $8.5 billion for the privilege and it did it only after Skype virtually destroyed its own Messenger.

The Skype deal is indicative of another problem. Mighty Microsoft paid $8.5 billion to buy a competitor, as it apparently couldn’t bring its own services up to speed for what is a huge amount of cash. Google probably could and would, Apple too, but for some reason Microsoft’s culture revolves around throwing cash at problems rather than solving them in-house. It is just a weird and oppressive culture that could work in the nineties, when Microsoft was king of the world and didn’t have much competition to worry about.

But Microsoft’s biggest failure under Ballmer was undoubtedly mobile. Ballmer arrogantly laughed at the iPhone and he clearly failed to recognize the threat posed by iOS and Android. As a result Microsoft’s market share in the smartphone market is virtually non-existent. It also teamed up with Nokia, another outfit that didn’t get it, which was only fitting. If phones weren’t to be, then Microsoft had another big chance in tablets, but it botched that, too. It even decided to cripple its own Windows RT by refusing to integrate Outlook, while at the same time it refused to release Office for iOS and Android, which didn’t help its own products and just allowed competing products to emerge.

The big question now is who will take the helm? We’re not sure anyone was groomed for the job and to be honest we’re not sure many people would want it. We suggest a maid from a Las Vegas hotel. They are used to cleaning up a mess and cleaning up Ballmer’s mess will probably be akin to cleaning Hunter S. Thompson’s hotel room.

Microsoft faces class-action suit over Surface RT

surface-rtNow that the true extent of Microsoft’s Surface RT flop is becoming obvious, some investors are bent on dragging a bunch of Redmond execs to court, to answer for their misdeeds.

US law firm Robbins Geler Rudman and Dowd has filed a class action suit against the software giant, claiming that the company mislead investors and tried to hide the true scope of the disaster. CEO Steve Ballmer, former CFO Peter Klein, Corporate VP Frank Brod and Executive VP of Marketing Tami Reller are all named in the suit, reports Neowin.

So what exactly does the suit allege?

The firm claims Microsoft deliberately issued materially false and misleading statements regarding the company’s financial performance and the Surface RT in particular. It goes on to state that Microsoft’s financial statements for the first quarter were materially false and misleading and that company officials made misleading positive statements about the Surface RT.

Although Microsoft has a responsibility to its shareholders and it can’t just go about inventing numbers that suit it, we do have to note that a simple Google search for Surface RT painted a terrible but true picture long before Microsoft execs allegedly made the controversial statements. Surface RT was dead in the water when it launched, that was basically the consensus of the tech press months ago.

However, last the official line was somewhat different and it wasn’t until last quarter that Microsoft officially admitted the failure, by announcing a massive $900 million write-down for Surface RT stock. Shipments were dismal and even the recent 30 percent price cut can’t turn things around. As if that wasn’t enough, Microsoft and Nvidia are already working on a new Surface RT tablet and this time next year we’ll probably be reporting on how it failed.

How did it go so terribly wrong? Well, the Surface RT is a Microsoft hardware product and it’s not an Xbox. Need we say more?

Microsoft bleeding millions on Surface tablets

surface-rtMicrosoft’s hardware curse is still alive and kicking. A couple of weeks ago Microsoft announced a $900 million charge for heaps of unsold Surface RT tablets and last week CEO Steve Ballmer admitted that Redmond got carried away and built too many Surface RTs, just in case there was anyone in the industry who didn’t know it was a massive flop already.

In its latest annual regulatory filing, Microsoft revealed that its combined revenue for both the Surface RT and Surface Pro was $853 million. The RT was introduced last October, while the Pro came along in February. Microsoft’s fiscal year ended June 30. The IDC puts the combined shipments of all Windows RT tablets, including the Surface, at just 200,000 in the first quarter of the year.

In other words, the write down was bigger than the actual revenue.

As if that wasn’t enough, Microsoft also reported a 10 percent increase in marketing expenses. Much of that cash went towards Surface advertising campaigns, which were apparently as effective as the French armed forces in 1940. Adding other expenses such as R&D and distribution into the mix only makes the situation worse.

Microsoft clearly doesn’t need more bad Windows RT news, especially not today, but Asus Chairman Jonney Shih obviously didn’t get the memo. He told AllThingsD that his company would not launch a new Windows RT tablet, which was to be expected as he already moaned about the platform earlier this year.

“The result is not very promising,” he said.

He added that people still use a lot of legacy Windows applications and that Asus will focus on Intel-based products as well.

Unfortunately for Microsoft, Shih is not the only industry leader who thinks Windows RT is dead in the water.

Microsoft hit by $900 million Surface RT write-down

surface-rtMicrosoft announced its fiscal Q4 results last night and unsurprisingly the results missed expectations by a wide margin. The PC market remains slow, hence Redmond’s numbers can’t be good. The company reported revenue of $19.9 billion and earnings of $4.97 billion.

However, Microsoft’s attempt to tap the tablet market seems to have failed quite spectacularly. Redmond announced an embarrassing $900 million inventory write-down for Surface RT tablets. So, instead of helping the company out, the Surface burned a massive hole in its pocket.

Last week Microsoft slashed the Surface RT price by $150 in an apparent effort to clear inventory. The company is already working on the next generation of Surface RT products and it apparently includes two different form factors. The problem is that nobody else appears to be working on RT devices – in fact vendors seem to be running away from it like a particularly nasty flu bug.

The only companies who still seem to be supporting Windows RT are Qualcomm and Nvidia, which comes as no surprise since they are supposed to build the chips for next generation Surface devices. In a recent interview with Computerworld, Nvidia vice president of computing products Rene Haas said the chipmaker is still committed to Surface RT and Windows RT. He said he is excited by the “new price point” which might inspire new sales.

However, analysts are having none of it.

J. Gold Associates analyst Jack Gold said that Nvidia is simply marketing its product. “They don’t want to spook the market and say RT sucks and won’t sell,” he said. Analyst and ex-AMD and Compaq employee Pat Moorhead thinks Microsoft won’t ditch the platform anytime soon – even if it means that it will be the only OEM using it.

However, even Microsoft can’t afford such write-downs every couple of quarters and something has to change soon, or it will have another Zune on its hands.

The writing is on the wall for Windows RT

surface-rtOver the last week or so we witnessed a flurry of Windows RT news, some positive, some very negative indeed. Late last week Microsoft decided to slash the prices of the Surface RT by as much as $150 in an effort to make the uncompetitive tablet a bit more appealing to the average consumer on the prowl for a cheap media tablet.

In June, Microsoft announced that it would release Outlook 2013 for Windows RT tablets, which is clearly an attempt to gain a bit more traction in the enterprise segment. The decision not to include Outlook in Windows RT at launch was baffling, and still is. The first reviews of Outlook 2013 for RT are in and they are positive, but it really should have been included months ago. With the upcoming 8.1 update, it should land on all RT devices, provided there are still RT devices by the time it appears.

This is no laughing matter, the lack of actual Windows RT products is becoming a serious concern. For example, Lenovo has just dropped the Yoga 11 convertible from its web shop. Dell and Asus have also slashed the prices of their RT tablets. Some players like HP ignored Windows RT altogether, while some gave it a go and dropped it, like Samsung. What’s more, all vendors are focusing on proper Windows 8 tablets instead, based on x86 chips.

In fact, the only hardware maker that still seems to be taking Windows RT seriously is Microsoft itself. The Surface RT price cut is a way of clearing inventory and making room for the next generation Surface RT, or a couple of them. At this point it seems that Microsoft is working on two different designs. One is reportedly based on the Qualcomm Snapdragon 800 SoC, while the other one will be powered by Nvidia’s Tegra 4. Rumours of a smaller Surface RT have been floating around for months and there is a good chance Microsoft will roll out a 7- to 8-inch design along with a new full-size 10.6-incher.

Unfortunately it seems to be too late. Future Windows RT tablets, including the Surface RT in both rumoured flavours, will now have to compete with tablets based on Intel’s new Bay Trail chips. This was not the case last year, when the Surface RT was opposed solely by ARM based Androids and iPads. Now it will face tough in-house competition in the form of Windows 8.1 tablets powered by Intel’s x86 Atoms. What’s more, Bay Trail is shaping up to be a beast. It is said to be faster than the Snapdragon 800 and it doesn’t need much power, either.

With new x86 SoCs from Intel and AMD coming online, it is hard to see why Microsoft would want to stick with a specialized tablet OS, designed for ARM. The next generation of Windows 8.x tablets is expected to end up a lot cheaper than the first generation, leaving very little wiggle room for Windows RT. Small wonder then that many brands aren’t getting on board, since they seem to believe Windows RT will be dead as disco within a generation or two.

It seems that the only practical way to keep Windows RT alive in the long run is to stick it on dirt cheap tablets designed to take on bargain Androids in the 7- to 8-inch range. This probably won’t work, as Windows RT is rather bloated and it’s far too expensive to make sense on such cheap devices, unless Microsoft agrees to practically give it away for free. Since we are talking about Microsoft, this will happen when hell freezes over. In theory at least, Microsoft could keep Windows RT alive, but we’re really not sure it should.

Microsoft to slash Surface RT prices in US

surface-rtMicrosoft is apparently about to slash the price of its Surface RT 32GB tablet by $150. The price cut should help the troubled tablet quite a bit, as it was originally priced at $499, which made it rather uncompetitive given its underwhelming spec.

Now though major retailers in the US are listing the Surface RT 32GB for just $349, reports Engadget. The new price sounds like a pretty good deal, although it is still no bargain. With such a sensible price tag, the Surface RT might have been a success, but the cut seems to be coming too late. Although Microsoft has not released any official sales figures, analysts believe it only manages to ship a couple of hundred thousand units per month.

Furthermore, the Surface RT is already ripe for an upgrade. It is based on Nvidia’s Tegra 3 and it has a 10.6-inch screen with 1366×768 resolution, which makes it look rather obsolete compared to iPads and high-end Android tablets.

Microsoft is expected to introduce an all new Surface RT in a few months, but before it does the current model should get a significant OS update, along with Outlook and it seems – a new, sane price tag.

Microsoft channels Surface to businesses

surface-rtIn what can only be described as a last ditch effort to keep Surface tablets from flopping, Microsoft has launched a new channel programme in the United States. The programme should push sales of Surface tablets to businesses and other organisations. 

For the time being, the programme is limited to the US, but it will expand over the next few months. Under the programme, Microsoft’s channel partners stateside will offer the Surface RT to schools and universities at steep discounts, reports PC World. Private sector companies and government agencies are being pursued as well.

The partners will also be able to offer technical support, on-site assistance, data protection, recycling and asset tagging. Independent software vendors are also being encouraged to develop apps for Windows RT and Windows 8. The latter just crossed the 100,000 app milestone, but on the whole the choice of RT and Win 8 apps remains rather limited when compared to competing platforms. The software part of the programme is called AppsForSurface and developers who sign up will receive Surface devices and funding.

Ingram Micro, Synnex and Tech Data, CDW, CompuCom, En Pointe, Softchoice and Zones are already on board, while Citrix, Airstrip and Houghton Mifflin Harcourt have signed up for the software part of the programme.

However, although businesses don’t tend to shy away from Microsoft, they aren’t exactly lining up for Redmond’s tablets. Demand remains soft and enterprise adoption is anything but spectacular. Windows tablets have one thing going for them, IT departments seem to like them a bit more than Android gear when it comes to BYOD. But many love Apple even more.

Security concerns hamper BYOD adoption

Keep taking the tabletsAlthough BYOD is one of the hottest trends in the industry, it seems that the adoption of BYOD policies and gear is still being hampered by security concerns.

According to Insight UK’s latest survey, security, or more specifically data loss, is still the biggest problem concerning IT departments, at 72 percent.

However, although security is the top concerns, 55 percent of respondents said they have no plans for the introduction of BYOD policies designed to inform employees of how they should protect themselves. Three quarters of businesses questioned issuing mobile devices themselves, while one quarter allow employees to bring their own devices and access corporate networks and documents, allowing the data to leave the company every single day.

“It’s interesting to note that a year down the line almost three quarters of those businesses surveyed have seemingly moved to tackle this trend by issuing their own devices to employees and you’d think that means those allowing BYOD would now have their ducks in a line when it comes to policies surrounding this,” Ashley Gatehouse, VP EMEA Marketing, Insight, said. “To hear almost half have no plans to create a policy is clearly at odds with the raft of measures we know businesses already have in place to protect the flow of data within the corporate network. Failure to implement a policy or define rules regarding the use of personal devices at this stage of proceedings is tantamount to leaving the backdoor wide open and hoping you don’t get robbed.”

The survey also found that support for iOS and Windows is increasing, while Android and BlackBerry devices are becoming second tier. A total of 26 percent of IT departments support just iOS and Windows and going forward the divide will become even more apparent, as 38 percent plan to support Apple products and 29 percent are betting on Microsoft. Android and BlackBerry are in a different league, with 17 and 16 percent respectively.

In terms of actual support and implementation of BYOD policies, 82 percent of IT departments view security as the top concern, while device integration into existing infrastructure ranks second at 60 percent. Providing support to BYOD users is the third biggest concern, at 52 percent.

Unsurprisingly, the survey concluded that sales teams and new business teams are most likely to adopt personal devices. This probably has something to do with age, or the fact that they are on the go more often, or both.

Although not every staff member is keen to take the BYOD route, 60 percent of companies say they are implementing BYOD strategies that cover all staff, regardless of job function or status. However, 22 percent believe BYOD should be a privilege available only to senior executives.

Microsoft starts selling Surface tablets in bulk

surface-rtMicrosoft’s Surface tablets are off to a rather unimpressive start, but Redmond now believes that it can woo more business users by selling its gear in bulk. The new service allows business users to place volume orders for Surface tablets, reports ZDNet. We are, however, not convinced it will help Microsoft’s cause.

The Surface Commercial Order service is only available to authorized partners and volume licensees, which means smaller outfits can’t take advantage of it. The real question is whether anyone will take up Microsoft’s offer. Microsoft is still not saying much, but it seems the bulk rollout will be very limited indeed.

Surface sales are another thing Microsoft is willing to talk about. Analysts reckon that it manage to shift upwards of one million Surface RT tablets, along with 400,000 units of the pricier Surface Pro. The figures are unimpressive to say the least.

Microsoft still believes that Surface tablets, and especially the x86 based Pro version with Windows 8, are the right choice for businesses. The decision to make it a bit easier for partners and volume licensees to order heaps of Surfaces seems like a logical move in that direction, but Microsoft might have missed the boat already.

Apple’s iPad still reigns supreme in the business space, and it is being challenged by Android tablets, not Microsoft gear. BYOD is another worrying trend that should be taken into account. Few people will buy Surface RT tablets for personal use and even fewer will go for the chunky and expensive Pro version. They will try to use their iPads and Android slates at work and most companies will be happy to let them do so.

Surface tablet sales fall short, resemble Zune

surface-rtOh dear. It looks like the sceptics were right, Microsoft’s Surface tablets are lemons. Bloomberg is reporting that Microsoft has sold about 400,000 Surface Pro tablets since their debut last month. In addition, it only managed to sell a little over a million Surface RT tablets.

Microsoft reportedly ordered three million Surface RT tablets last year, but sales never picked up and Redmond was forced to scale back the order. 

The lacklustre figures come as no surprise. Earlier this year it emerged that the RT faced high return rates and very low sell-through, with shipments totalling just 900,000 units in the first quarter of sales. The Surface Pro did not fare any better. It got relatively negative reviews and since it is quite a bit pricier than the RT, consumers don’t seem keen to make the leap of faith.

JMP Securities analyst Alex Gauna told Bloomberg that Microsoft has failed to prove that Windows has a place in a new world dominated by touchscreens.

“It’s pretty clear that things were bad entering the year, and at least for the moment they’re getting worse,” he said. “The path to a successful Surface, in the same way that they were successful with Xbox, is not very clear to me right now.”

Apple still commands a 50+ share of the tablet market, although it is projected to slip under 50 percent later this year. Analysts put Apple’s iPad shipments in Q4 at 22.9 million units, which dwarfs every single competitor. However, Apple is losing share to Android, not Windows.

IDC reckons that the share of Windows RT tablets will stay below 3 percent through 2017, while Windows 8 could end up on 7.4 percent of tablets, in 2017 of course. In other words, Windows tablets are going nowhere, fast.

Europe to binge on cheap tablets

nexus7The tablet boom is still going strong and according to Forrester Research, plenty of growth is expected over the next few years. Tablet ownership in Europe is expected to quadruple by 2017.

At the moment, an estimated 14 percent of European online consumers own a tablet, and the number should hit 55 percent by 2017. But who stands to gain from the boom?

Surface Pro showered with negative reviews

 

surface-pro

Microsoft’s tablet push seems to have hit yet another snag. The first reviews of Redmond’s new Surface Pro tablet are in and they are not good at all.

Envisioned as business friendly tablet with unparalleled legacy compatibility, the Surface Pro was supposed to challenge the iPad and high-end Android tablets by wooing traditionally conservative corporate customers to embrace a tried and tested platform, more or less.

At least that was the idea and on paper everything seemed right. The Surface Pro is powered by a proper x86 chip and it runs Windows 8, ensuring compatibility with legacy applications. It also has a full HD screen, physical keyboard and a pretty high price tag, which should be justified by its unique feature set. However, reviewers gave the Pro no quarter.

The Verge reckons it is still a better choice than the Surface RT, which really isn’t saying much since the RT doesn’t appear to be a good choice at all. However, consumers can get a decked out hybrid for about the same money, which led The Verge to put forth a simple question: who is it for? Oddly enough, the Apple loving New York Times was a bit more lenient, concluding that the Surface Pro could be the right machine for a lot of people.

“It strikes a spot on the size/weight/speed/software spectrum that no machine has ever struck. You can use this thing on a restaurant table without looking obnoxious (much),” wrote NYT’s David Pogue.

AllThingsD was not impressed, concluding that the Pro is too power hungry and too difficult to use in your lap. “It’s something of a tweener — a compromised tablet and a compromised laptop.”

Engadget’s Tim Stevens tried to be a bit more positive, but it soon ran out of kind things to say. “When trying to be productive, we wished we had a proper laptop and, when relaxing on the couch, we wished we had a more finger-friendly desktop interface,” he wrote.

Business Insider was blunt as usual, saying the Pro is just like the RT version, only heavier, thicker, more expensive and with half the battery life. “It looks like a tablet, but you can snap on an optional (but essential) keyboard cover that turns the Surface Pro into a pseudo-laptop. So why would anyone buy that?”

So what exactly was the Surface Pro’s undoing? Quite a few of things apparently, but most of them are not restricted to the Surface Pro – they apply to all upcoming Windows 8 tablets. On the hardware side all appears well, but vendors have to use power hungry x86 chips in all Windows 8 tablets, rather than frugal ARM SoCs employed by Apple and the Android alliance. The OS itself is bloated, hence a lot of speedy solid state storage is required to come up with a feasible Windows 8 tablet. Android and iOS are a lot leaner. Less efficiency also translates into limited battery life and bigger batteries, increasing production costs and bulk. Modern Android tablets and the iPad mini measure just seven to eight millimeters at the waistline and no Windows 8 tablet can come close to that yet.

Still, legacy app compatibility and unbeatable productivity features could easily outweigh the drawbacks? Well they could, in 2009. Countless developers have spent long hours working on productivity apps for iOS and Android over the past three years, so Redmond’s productivity edge has been blunted. BYOD is another trend that is forcing companies to rethink their approach and embrace cross-platform software solutions.

As far as legacy apps go, Windows 8 tablets seem like the obvious choice, but there are a few caveats. Windows 8 still lacks native, touch friendly apps. Most legacy apps can’t handle touchscreens very well, which means the traditional keyboard and touchpad combo is a must. With that in mind, there is no good reason for those in need of legacy support to get a tablet, as an Ultrabook or hybrid will do just fine.

Windows 8 tablets were cleverly marketed as a natural extension of ultraportable notebook lineups, so many vendors were (and still are) a lot more interested in Windows 8 tablets rather than Windows RT gear. Between Surface RT’s slow sales and the unflattering Surface Pro reviews, Redmond’s tablet strategy seems to be imploding faster than a North Korean uranium warhead.

 

 

Surface RT faces high return rates, low sell-through

surface-rtMicrosoft’s Surface RT tablet rollout came and went without much fanfare. Although Redmond’s first crack at the tablet market received relatively positive reviews, consumers seem unfazed and many of them are choosing to trade in their new tablets.

IHS iSuppli estimates that channel shipments totaled about 1.25 million units, but far fewer have been sold. In fact, as little as 680,000 to 750,000 units appear to have actually been sold.