Digital asset management (DAM) and product information management (PIM) company Widen has improved its partnership with global sales enablement leader, Showpad.
The partnership is aimed at providing both existing and new customers with the ultimate customer experience, allowing businesses to access their digital assets, all from within Showpad’s sales enablement platform.
Widen and Showpad have had a working relationship since 2018, and now they want to work closer to enable customers to digitally transform, as well as create better business outcomes and equip sales teams with on-brand content and product knowledge.
The plan is to synced automatically from Widen into Showpad, meaning administrators don’t have to spend time managing and maintaining both systems. This helps align marketing and sales teams with the latest digital content.
