More than 87 per cent of sellers using marketplaces to trade online report experiencing revenue increases and see it it as a vital channel for growth, according to new research from Vertex.
However, 70 per cent believe that indirect tax challenges could deter them from using marketplaces in the future.
The research which surveyed 479 finance professionals globally (split between operator and seller businesses) found that 81 per cent of businesses are taking advantage of marketplaces to attract new customers and sell into more countries.
They attribute this expansion into marketplaces for the following reasons: to reach a wider geographical market (57 per cent); to be more competitive (50 per cent); to tap into cross-border sales opportunities (48 per cent); and to help manage tax liabilities (34 per cent).