Nearly two thirds of senior execs believe that evolving customer preferences as the primary driver of their digital transformation efforts, according to a study released today by Usabilla, the global “Voice of Customer (VoC) technology provider”.
In its “Digital Transformation: Age of The Digital Customer” report, Usabilla found that while many brands are still immature when it comes to executing on digital experience strategies, they understand the importance of delivering next-generation to drive business growth and remain competitive.
