Avaya has extended its relationship with Westcon after the distie had cracking results in the UK market.
The distributor was signed up as one of the first European master agents for Avaya’s unified communications-as-a-service (UCaaS) offering in partnership with RingCentral last June. Since then, the firm has been operating as a master agent, selling the UCaaS offering in the UK, Ireland, France and the Netherlands.
However, now the Avaya has named Westcon a master agent for Avaya’s OneCloud contact centre as a service (CCaaS) offering across Europe, after a successful UK pilot.
Avaya said that it was using the master agent approach in the UK last February at its Avaya Engage event, which it hoped would be an entry point for volume partners. The approach has since become more widespread in the UK channel, particularly around comms solutions, and Nickenig said there were positives to the approach.
