Tom Mockridge has been named as the new chief executive of Virgin.
The ex head of the UK arm of News International will join the rival after the $15.75 billion acquisition by US cable company Liberty Global completes.
Mockridge was previously chief executive of European Television operations, chief executive of Sky Italia and and most recently chief executive of News International.
He will succeed Neil Berkett, who will continue in his role as CEO of Virgin Media until closing of the transaction, having previously announced his intention to retire from Virgin Media upon closing the deal.
Mike Fries, President and CEO of Liberty Global, said the new recruit would bring experience into his new role, admitting he’d know him for 15 years.