Fareham-based hosted services outfit TheCloud has chosen to change its name to Atmoso.
The outfit claims the move coincides with a widening of its portfolio and a change of culture.
The firm started in 2010 offering cloud products, including online backup and recovery, hosted desktops and virtual servers. This year it became interested in telephony and PCI-DSS compliance.
Managing director Daniel Crespi said the company felt that its portfolio was branching out in new directions – the voice and contact centre suite, the PCI compliance piece- that what we had was no longer just a ‘cloud’, but more of a connected ‘atmosphere’. “From that idea of an atmosphere came the new name – Atmoso.”
The change in culture is not just confined to the internal operations of Atmoso but Crespi said would also extend to the way it worked with resellers. The Atmoso name applies to the ‘atmosphere’ that connects the company and its partners, he said.
The firm is planning to establish its cloud products as brands in their own right and is developing a voice suite that once ready will appeal to SMEs and contact centre customers. The firm is also planning some activity on the PCI compliance front.
