The Business Barometer findings from The Open University, which have been analyised by TheKnowledgeAcademy.com claim that users are pretty clueless when it comes to digital and are good targets for the channel to fill them in.
Research showed that cloud based infrastructure and cyber security were the digital skills that business leaders felt that their organisations were lacking and a third accepted that they could not get to grips with new technologies because of a lack of expertise.
It was felt that most senior managers did not have the digital proficiency to adapt and adopt the latest technologies and new entrants, graduates and apprentices did have a firmer grip on the expertise needed.
The Open University found that the country’s skills gap is costing businesses more than £2 billion a year in higher salaries, recruitment costs and temporary staffing.
Steve Hill, external engagement director at the Open University, said that the landscape was making getting hold of skilled staff more of an issue.