StayinFront announced today it had acquired UK-based analytics provider 20:20 Retail Data Insight a move to boost its sales revenues.
The company and current staff will be integrated with StayinFront’s global analytics and reporting team and will operate from Lincoln, UK.
20:20 has over 15 years experience of using a data-informed approach to direct field sales actions.
The company works with major grocers and retailers in the UK, Europe and North America and uses EPoS data to create relevant insights for in-field sales representatives, as well as their managers.
These insights are converted to in-store activities which maximise sales and promotion effectiveness.
StayinFront is based in the US and is a provider of mobile cloud-based field force automation solutions for the consumer goods industry. It was voted a Top Ten Technology Provider in the 2017 CGT Readers’ Choice Survey and ranked Best-In-Class in the most recent POI Retail Execution Vendor Panorama. Customers in over 50 countries, ranging from Fortune 100 companies and distributors to niche manufacturers and contract sales organisations, have deployed StayinFront’s solutions to standardise best practices, improve visibility and increase sales force effectiveness.
StayinFront CEO Thomas Buckley said there was a real opportunity to deliver advanced capabilities and guided selling via more meaningful store and route-level scorecards to our customers across the globe.
“We also see great potential in integrating analytic technologies with the digital merchandising and image recognition initiatives we have road mapped. In the end, the combination fits squarely within our goal of allowing our clients to Do More, Know More and Sell More.”
