Cloud-based messaging, voice and video collaboration company, StarLeaf, wants to broaden its existing channel footprint following the roll-out of a new global channel programme.
StarLeaf lets channel partners flog its cloud-based messaging, voice calling and video conferencing services, together with quality video conferencing hardware and software endpoints.
The outfit has been carrying out an 18-month exercise to enhance its existing channel programme. It gives channel partners three distinctive levels of engagement, providing a range of benefits specifically based on their business needs. These include access to heightened promotions and rewards, alongside improved marketing and sales support. The emphasis behind this is to greater structure and commonality to the way partners sell StarLeaf products and services to end-users.
Duncan Feakes, Head of Channel UK and Ireland, StarLeaf said: “The channel has always represented a significant component of our Go-To-Market strategy and we have developed a number of highly strategic partnerships as a result. But we have recognised that to drive the business further we needed to design and roll-out a proactive Channel Program based on what our existing and potential partners wanted from a vendor. This did not solely focus on sales support, but on technical training, marketing and pre-sales assistance. As a result, those partners who have been with us throughout this process are reporting an average increase in sales of some 64 per cent.
“Our goal this year is to not only upskill and support our existing channel partners in terms of driving sales and support, but to extend our channel footprint globally. Video as a primary source of communication is becoming mainstream, and adoption rates are rapidly increasing as businesses look for ways to improve productivity and dramatically reduce cost. According to Frost & Sullivan, the total video conferencing market is expected to reach $11.7 billion by 2021, with rapid adoption coming from next-generation devices and cloud services, and this is the market opportunity we and our partner network are focusing on,” Feakespointed out.
StarLeaf’s most longstanding partners, meeting-room technology specialist, AuDeo has seen in the last year its business grow by 35 per cent, with similar results expected for the year ahead.
Kevin Wilson, Managing Director, AuDeo, commented: “StarLeaf is a refreshing vendor for AuDeo. They understand Partnership and work very hard to ensure all resellers are treated fairly, are well-rewarded, given protection via their deal registration programme as well as provided with growth and opportunity via their marketing drives, both end-user and channel. AuDeo is proud to be a Partner of StarLeaf and I can honestly say it is the best decision we’ve ever made.”
