While mobile and internet technology have helped online sales, Source Marketing Direct believes the human elements of interaction are still vital to the customer buying process.
In a report, Source Marketing Direct thinks that regardless of the channel, today’s customers want value for money, and will only part with their earnings to businesses that are transparent, honest and show they care.
This is the way the firm believes others can create long-lasting relationships with consumers.
Many e-commerce sites remain susceptible to various navigation issues and weak calls to action in the same way an average sales person might fail to capture genuine interest from a potential customer.
Websites need to get better with is their customer service. The firm said that most websites lack the ability to streamline customer service options offering ways to get questions asked and answered quickly.
The outsourced sales and marketing firm said that more online sales are inevitable in future, and believe that this will then place an even greater importance on the lasting impression of a brand’s face-to-face interaction with consumers.
Instead of thinking online or offline, businesses should combine the two to compliment customer pipelines and promote working together, the report said.
