Behavioural data management platform, Snowplow, has raised 10 million in Series A2 funding to fund its expansion plans.
Snowplow was recognised in Gartner’s Cool Vendors 2020 Report as a ‘Cool Vendor in Marketing and Data Analytics’ and has reported considerable growth during 2020 as accelerated digital transformation has made the significance of behavioural data even clearer.
Snowplow CEO Alex Dean said that 2020 was a challenging year for everybody – but Snowplow saw more businesses realising the need to unify customer behaviour across all platforms, in a way that isn’t dictated by packaged vendors.
