Beancounters at Nielson have identified Amazon as the e-commerce supremo.
According to Nielsen, E-commerce is approaching two percent of total global retail sales and Amazon continues to dominate.
Amazon followed by Flipkart and Snapdeal were the most preferred e-commerce websites among sellers, with highest top of the mind recall, a recent study has revealed.
The findings came as a result of a study by Nielsen for the January-March quarter, which surveyed 1,184 online sellers. It revealed that 39 percent of online sellers “explore two or more e-commerce websites as an option to sell products on and grow their business.”
A high level of familiarity along with in-depth knowledge of an e-commerce website is the most important factor that drives brand equity, the report said. While Amazon had the highest top of the mind recall (25 percent), Flipkart stood second (21 percent) and Snapdeal (20 percent), it added.
“With the e-commerce industry growing in double digits, there is surge in demand by customers, and an evolving online seller category that is fuelling supply on portals To ensure the equilibrium of demand and supply, it is essential for e-commerce portals to focus on developing an inviting platform for online sellers in the country. Sellers are also increasingly discerning when it comes to reaching their customer and meeting business needs,” the Nielsen report added.
