Channel sales teams hoping to pitch to SME’s might want to come in with a sustainability angle.
The latest SME Insights Report puts sustainability as a powerful factor driving the actions and strategies of small and medium-sized firms (SMEs) in the UK business sector.
The report said that three-quarters of UK small business owners say sustainability is a cornerstone of their business strategy.
However, this fervent commitment poses a challenge – the prohibitive cost of implementing “green” business infrastructure – that stands in their path.
The insights are gleaned from the SME Insights Report, which questioned over 1,000 UK small business owners. Financial costs stood out as a drag on their sustainability efforts for more than half (57 per cent) of small businesses.
