Tag: Ruckus

Ruckus launches Dogfather Technical Community

Posted on September 25, 2018 by - News

banner_220x220 Ruckus Networks has launched its Dogfather Technical Community in EMEA.

The programme gives partners a series of educational initiatives with the idea of giving Ruckus partners  a competitive edge and solutions.

Ruckus claims that partner enablement is the cornerstone of its channel ethos. The Dogfather programme comprises several components, each with their own dedicated and focused resources such as easily accessible technical training via monthly-webinars, seminars, workshops, events and social media, all available in 15 different languages.

Matthew Ball, Principal Analyst at Canalys, said that the channel was experiencing constant disruption, with technology innovation firmly at the forefront of partners’, and  their customers’ minds.

“Enabling partners to stand out in such a competitive market is key to making a real difference as a vendor and to drive loyalty. Giving partners the knowledge and skills they need to deliver and meet their business goals is a huge differentiator and shows real commitment to the industry.”

Following the launch of the Ruckus new two-tier partner programme at the end of 2017, channel growth has become paramount. As a channel-first company, Ruckus recognises the need to serve its partner community and provide them with the tools to be profitable, competitive and win–and Ruckus’ superior technology is driving this.

“With the introduction of our Dogfather programme, we expect to see a much closer-knit partner community,” said Massimo Mazzeo-Ocello, director of systems engineering, EMEA, Ruckus Networks. “The best partnerships are based on the simple principle of making each other’s businesses better–sharing the risk and the reward. As vendors, we need to invigorate partners, not hold them back. The channel cannot just survive, but must be allowed to thrive, in a world with technology at its core.”

 

The Dogfather Technical Community Programme consists of:

Big Dogs: Ruckus’ annual EMEA sales and technical event for senior partner executives
Mini Dogs: regional partner roadshows for regional sales and technical teams
Dogfather remote enablement: monthly webinars and tech-newsletters on select topics open to all partners and available in 15 languages
Dogfather Days: Ruckus- driven live events with technical engineers, available in 15 countries
Distributor Days: Distributor-supported, live Ruckus-driven technical events with their relevant partners
Social Media: easy to use, with pre-written blogs, social posts and spotlight promotion
The benefits of the Dogfather Community are available to Ruckus’ Elite and SMB partners immediately. For more information please visit:

 

Ruckus on Cloud programme

Posted on July 19, 2018 by - News

lightning-cloudRuckus Networks has announced its new Cloud-Ready Specialisation Programme for channel partners. Designed specifically to help Ruckus channel partners expand into new, fast-growing market segments and gain renewable revenue streams, the programme includes tools, training, technical support and incentives to enable new and existing Ruckus Ready channel partners to drive Ruckus Cloud Wi-Fi sales.

Market research firm IDC reports that cloud-managed Wi-Fi is growing at double-digit rates year-over-year, making it the fastest-growing segment of the Wi-Fi infrastructure market.  More organisations are seeking out a cloud WLAN management solution for their distributed Wi-Fi sites due to its many advantages, including faster scalability, ease of management, and a pay-as-you-grow subscription model. The new Ruckus Cloud-Ready Specialisation Programme is designed to equip channel partners with the knowledge and resources required to address this growing demand and win new Ruckus Cloud Wi-Fi customers.

Ruckus vice president of business development and cloud servicesBart Giordano said: “We are committed to helping channel partners differentiate themselves through our specialisation programmes. Our new Cloud-Ready Specialisation programme gives channel partners the right tools, support and incentives to address customer requirements across vertical markets such as retail, small-and-medium business, hospitality and education.”

Available to Select- and Elite-level partners, the Cloud-Ready Specialisation Programme provides valuable incentives along with “white glove” sales and marketing support to help partners successfully win new Ruckus Cloud Wi-Fi business. Exclusive benefits include:

There are promotional discounts for Ruckus Cloud Wi-Fi and Market Development Funds (MDF)—partners who meet the programme requirements are eligible for MDF to help support their marketing efforts.

Ruckus will provide sales leads for prospective clients from organisations that have requested trials of Ruckus Cloud Wi-Fi.

Engineering and tech support—dedicated Ruckus Cloud experts, including account managers and technical experts, and access to 24/7 technical support, designed to ensure company and partner success.

This adds to the existing Ruckus Partner Specialisation programmes, including Smart Cities, Large Public Venue and Education programmes.

Director of worldwide partner programme Raelyn Kritzer said that it was all part of a cunning plan to help partners drive more value for customers in target markets.

“We are completely dedicated to bringing opportunity to our partners with continued investment in specialisations that attract, retain and grow the best channel ecosystem.”

 

Broadcom buys Brocade

Posted on November 3, 2016 by - News

broadcom_logoChipmaker Broadcom is writing a $5.9 billion cheque for networking systems supplier Brocade.

Broadcom said that it will be an all-cash transaction for a total of $5.5 billion, plus $400 million of net debt. Brocade’s board of directors has approved the deal and Broadcom expects to complete the acquisition in the second half of its fiscal 2017.

Broadcom said it would retain Brocade’s fibre channel SAN switching business and divest Brocade’s IP networking business – including the recently acquired Ruckus Wireless.

Hock Tan, president and CEO of Broadcom said the deal enhances Broadcom’s position as one of the leading providers of enterprise storage connectivity solutions to OEM customers.

“With deep expertise in mission-critical storage networking, Brocade increases our ability to address the evolving needs of our OEM customers. In addition, we are confident that we will find a great home for Brocade’s valuable IP networking business that will best position that business for its next phase of growth.”

Broadcom said the deal does not depend on Brocade’s off-loading its IP networking business.

Lloyd Carney, Chief Executive Officer of Brocade, in a statement that the transaction represents significant value for our shareholders and creates new opportunities for our customers and partners.

“Our FC SAN solutions will help Broadcom create one of the industry’s broadest portfolios for enterprise storage. We will work with Broadcom as it seeks to find a buyer for our IP networking business, which includes a full portfolio of open, hardware and software-based solutions spanning the core of the data center to the network edge.”

Brocade, just completed its $1.2 billion acquisition of wireless vendor Ruckus Wireless in May. Brocade reported $2.26 billion in revenue in fiscal 2015. It just closed its fiscal 2016 on Monday and has not yet reported results for its fourth quarter and full fiscal 2016.

Broadcom said Brocade’s fibre channel SAN business would contribute approximately $900 million of pro forma non-GAAP EBITDA earnings in its fiscal 2018.