Omnichannel commerce outfit Intershop Communications has been building a webshop for the Royal Society for the Protection of Birds (RSPB) running on Microsoft Azure.
This cloud-based e-commerce solution has been designed to offer a fully integrated digital shopping experience to sell RSPB products online. The original shopping website had been in operation since 2012 – since then website technology and customer expectations had moved on. The old site was struggling to handle peaks in customer visits and no longer supported new features.
