One of the noisiest outfits in the world has decided to invest in a bloke who knows a lot about the sounds of silence.
Apple has recruited Dolby executive VP Mike Rockwell and the word on the street is that he will be working out ways to make the overpriced toys sound and look a little better.
Rockwell has been involved in Dolby Vision which has been described as “state-of-the-art color display technology” is rather interesting and like we said, could end up helping Apple to improve upon its display technology in its product lineup.
Despite what the Tame Apple Press is claiming, he can’t take that technology over to Apple when he changes offices. Instead he will have to help the Apple genii come up with something themselves.
Apple has been hiring sound experts, including THX’s pioneer Tomlinson Holman along with some notable audio engineers it poached from Sony.
Apple is saying nothing of course, to admit it is hiring people from outside to help boost its sound quality is an admission that things are far from perfect. At the moment audio-nuts think that Sony is still running the best mobile sound and has been the leader since the Walkman.
