Football team Real Madrid has struck a rather unlikely partnership with software giant Microsoft.
Under the deal, Microsoft will be Real Madrid’s technological partner and provide digital services to the club across a number of devices including PCs, tablets, smartphones and so-called “smart shirts”.
Microsoft is staying schtum about the financial implications of the partnership but did say a number of different technological developments will be rolled out in the next few months.
This, said Microsoft, will make Real Madrid the best digital football club in the world.
Newly hatched Microsoft CEO Satya Nadella said in a prepared statement that it is “delighted” to offer digital tools to Real Madrid supporters across the world.
Orlando Ayala (pictured right) who runs emerging markets at Microsoft said the agreement was a start of long journey and his firm will build a digital platform for Madridistas to share their passion for the football team.
