Samsung might be about to step up its retail game. According to Korean tech site Etnews, the smartphone giant is going to launch an online shopping mall for phone accessories. Aside from making more cash, Samsung hopes the new service will help it grow consumer loyalty.
The online shopping mall is set to debut in Europe in early July. It will then expand to the rest of the world, with a bit of help from Best Buy stateside. Android Community reports Samsung and Best Buy will open around 1,400 retail locations, both online and offline, but the European push seems to be centred on online.
Of course, most of the accessories will be manufactured by Samsung, although some of them will be supplied by its partners. The details of the plan are still unclear, though. Samsung will probably focus on pricey accessories like wireless charging devices and docks, but there is a chance it will start peddling everything, including cheap screen protector films. The service will also carry some Samsung flagship phones.
The global phone accessory market is worth an estimated $44 billion. With Samsung’s huge market share, it is clearly a burgeoning market that needs to be tapped.
