A software outfit called PCKeeper has come up with a novel way of flogging its product.
It’s not setting a sale price – instead letting the customer decide what they want to pay.
The company said that it is experimenting with the same idea which allows for musicians and artists to allow their fans to pay what they want for music or art.
It is a radical concept for software because companies usually fear not getting their development costs back.
In this case it took a team of nearly 150 people almost two years to create and support the program so they want to make their money back.
The software normally has a retail price of $39.99 but will be available to customers for as low as $1.00. The idea is being tested out between June and July and it is not clear if it is just a marketing gimmick or if the company really is serious about it as a long term option.
PCKeeper’s communications manager, Ilias Melikov, said that letting people choose their own price is an interesting way to open up the product to consumers who price shop and also build trust with those customers once they use the software and see just how useful it is.
Still, even if the idea is canned after a month it could create regular users.
