Amazon competitor OnBuy is on the hunt for more resellers to add to its platform.
CEO Cas Paton said the B2B outfit has received £3 million in private equity (PE) investment and works with distributors who use the platform as a way to engage with B2C audiences.
He wants more distributors to start using the online market and hopes that word of mouth among disties will work its way to resellers selling on the site.
