Over 60 percent of channel salespeople find virtual selling a challenge in securing wins, according to new research.
Next Gen Sales Academy surveyed VARs, resellers and MSPs across the UK to investigate how the pandemic and virtual selling has affected salespeople, with 60 percent responding that they have found it a challenge to win opportunities through virtual selling.
Some respondents described the process as “awkward”, others said it was harder to keep customers engaged or work out what they were thinking through a screen. The remaining 40 percent of respondents replied that they saw no difference in wins through virtual selling since the pandemic arose.
