US IT services outfit Cognizant has snapped up Netcentric in a move to improve its offering in the digital marketing space.
Based in Zurich, Netcentric works in the UK, the Netherlands and Germany, as well as delivery centres in Spain and Romania.
Netcentric specialises in digital output and has Mercedes-Benz, Allianz and Swisscom as its customers.
Netcentric CEO Elian Kool said: “The rapid growth of our business is driven by clients who understand that flourishing with the new digital economy requires merging marketing and digital concepts powered by more flexible IT that is delivered globally.
“By joining forces with Cognizant, we will be able to integrate marketing, technology, analytics and AI to help clients provide personalised experiences across multiple channels and enable their digital transformation.”
This means that more than 380 digital marketing specialists will join Cognizant’s digital practice through the deal, which is expected to close before the end of the year.
Cognizant works in a host of sectors including communications, finance and retail.
Cognizant has a market capitalisation of around $44 billion.
Gajen Kandiah, president of Cognizant’s digital business arm, said the deal would extend his outfits Adobe Experience Cloud presence for the global brands we serve.
“We continue to expand on the digital marketing and experience skills our clients demand, and round out our ability to deliver these services to the market at scale”, he said.
