US mums looking for an easy way to shop have become some of the broadest adopters of m-commerce, research by Alliance Data Retail Services has found.
However, mums in the UK have disagreed, citing security and fiddly smartphones as prevention for taking up this shopping method.
According to the credit card program provider more mums than ever are using m-commerce to help to be able to shop more efficiently in order to be able to keep up with their busy lives. It pointed out that mums who want to shop and not drop will frequently do so over m-commerce as opposed to having to drive to a store to make a purchase.
Among the respondents, 29 percent of mums said that the primary reason that they chose their smartphones for shopping was due to the speed and ease of the process.
Others used m-commerce to search for promotions and vouchers as well as finding the cheapest branded products.
However, over in the UK, the uptake of this technology is less. In a quick survey of 60 mums, 70 percent said they wouldn’t choose this method of shopping.
One told ChannelEye: “The method doesn’t seem secure. If I’m at home then I’ll feel safer as I’ll be using my own wi-fi but if I’m out it’s a no go. Therefore I might as well just log on using my laptop, which has a bigger screen and is less fiddly.”
