Tag: microsoft

Microsoft partners get cloud headache

cloud (264 x 264)Over the next six to 12 months Microsoft’s cloud partners are going to have a major headache keeping up with the sweeping changes that Microsoft is planning.

Microsoft Australia partner business and development director, Dean Swan has warned resellers down under that there is going to be a sudden rush of new products and ideas coming in the next six months to a year.

Swan told ARNnet normally they only had to cope with a major new technology release would occur every three to four years.

Resellers needed to work out how to keep sales, pre-sales, and technical teams trained and up to speed with what is happening in the Redmond cloud.

He warned that if a business model was  100 percent service delivery, companies will have to consider what it would look like if 20 percent was managed services delivery that is Cloud-oriented.

Swan also cautioned that companies should not concentrate on the hype but show ways to build a profitable business around the Cloud.

Partners will need to work out the time it will take to achieve the appropriate business model and what form of training is necessary.

Swan said to have a look at what customers are asking for, what they expect from a Cloud vendor and what are they looking for when they move to the Cloud.

Partners must commit to understanding what the Microsoft technology can do and effectively present its capabilities as being powered by the Cloud.

Microsoft turns to channel in Surface catastrophe

redmondMicrosoft will be reeling after top manufacturers dropped Windows RT as a platform one after the other with more rumoured production stoppages on the way.

Asus, Lenovo, and HTC have all ditched RT while Samsung is rumoured to quit production soon, and Toshiba and HP have not made clear any plans to push the operating system, as PC Advisor reports.

In the oversaturated tablet market where Android and the iPad are king, it is not particularly surprising RT failed to woo customers as a ‘cheap’ watered down alternative to Windows 8, that was actually anything but affordable. Microsoft’s none-message advertising campaign spectacularly flopped and while reviews were OK, the tech press was baffled by Ballmer’s insistence to keep the price tag high.

Even with a more recent price cut, the Surface RT is not particularly alluring.

The numbers in Microsoft’s inventory were staggeringly poor, with the company losing $900 million to its bet on the Surface RT sitting shipped but unsold in warehouses everywhere.

When even Windows 8 was not persuading potential customers to jump ship from Android or iOS with their smart devices, it was an expensive experiment for Redmond to insist on the viability of RT, and considering the company’s track record in hardware, even crazier to build and brand the Surface RT itself.

Now Microsoft hopes the channel will be able to convince business owners to cover its bad bet.

Today the Surface team announced the channel availability of both the Surface RT and Surface Pro in 17 new markets – including Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. Resellers will be able to offer device recycling, data protection, custom imaging, onsite service, and more.

But these resellers will have to persuade businesses that the Surface or Surface RT are actually useful devices. There may be a few bloated budgets channel players will be able to extract some cash from, but overall, the move stinks of Microsoft trying to dump as many of the tablets as far away as possible.

Here is the official line: “We continue to be committed to bringing business channel availability to all markets where Surface is currently sold. As Forrester analyst Tirthankar Sen noted in his blog commentary, extending from our initial U.S. commercial channel roll-out on July 1, this measured approach helps us to quickly gather feedback and improve while we grow our geographical reach in the business channel.

“This availability in international markets, along with the updates coming to Surface RT with Windows 8.1 are all important milestones for our customers”.

The blog post concludes: “We know that people who use Surface love it!”

Smartphones overtake feature phones

smartphones-genericSmartphone sales are up again, but growth is slowing. The worldwide market gobbled up 435 million phones in the second quarter, up 3.6 percent over the same period last year. However, worldwide smartphone sales have now reached 225 million units, up 46.5 percent from a year ago.

It was only a matter of time before smartphone shipments outpaced feature phone shipments and according to Gartner, this happened last quarter. Feature phone, or dumb phone shipments totalled just 210 million units, down 21 percent year-on-year.

“Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time,” said Anshul Gupta, principal research analyst at Gartner. Asia/Pacific, Latin America and Eastern Europe exhibited the highest smartphone growth rates of 74.1 percent, 55.7 percent and 31.6 percent respectively, as smartphone sales grew in all regions.

Samsung still reigns supreme, with 71.4 million units shipped last quarter and a 31.7 percent market share. Apple ranks second with 31.9 million units, but it is losing market share fast. LG and Lenovo had a very good quarter, shipping 11.5 and 10.6 million smartphones respectively. ZTE ranked fifth with 9.7 million units. Nokia, HTC, Blackberry and Sony are no longer in the top five. However, the top five vendors accounted for just 60 percent of the market, while 40 percent went to smaller outfits, including an ever increasing number of Chinese white-box manufacturers.

gartner-smartphones-august2013

Gartner found that much of Samsung’s demand is now coming from mid-tier products and high-end devices with ASPs up to $400. It concluded that Samsung needs to do more to make its mid-range offering more appealing.  Oddly enough Apple also saw a dip in ASP, which is currently at the lowest level since 2007. This is the result of surprising strong sales of the iPhone 4 in some markets. Apple has recognized the trend and it plans to introduce a new, cheaper iPhone next month.

But Lenovo is the name to look out for. It’s making a killing in the dreary PC market and it’s doing even better in smartphones, although much of its effort goes unnoticed in the west. Lenovo almost doubled its share over the last 12 months and the company plans to bring its smartphones to western markets soon, possibly even next year.

Android remains the dominant operating system, with a 79 percent share, up from 64.2 percent a year ago. Apple’s iOS ranks second with a 14.2 percent share, down from 18.8 percent in Q2 2012. Microsoft gained some ground, but Windows Phone 8 still has a tiny share, 3.3 percent, up from 2.6 percent last year. Blackberry’s share halved to 2.7 percent and the Canadian company is now looking for a buyer. As with all things Blackberry, the decision comes three years too late.

Microsoft faces class-action suit over Surface RT

surface-rtNow that the true extent of Microsoft’s Surface RT flop is becoming obvious, some investors are bent on dragging a bunch of Redmond execs to court, to answer for their misdeeds.

US law firm Robbins Geler Rudman and Dowd has filed a class action suit against the software giant, claiming that the company mislead investors and tried to hide the true scope of the disaster. CEO Steve Ballmer, former CFO Peter Klein, Corporate VP Frank Brod and Executive VP of Marketing Tami Reller are all named in the suit, reports Neowin.

So what exactly does the suit allege?

The firm claims Microsoft deliberately issued materially false and misleading statements regarding the company’s financial performance and the Surface RT in particular. It goes on to state that Microsoft’s financial statements for the first quarter were materially false and misleading and that company officials made misleading positive statements about the Surface RT.

Although Microsoft has a responsibility to its shareholders and it can’t just go about inventing numbers that suit it, we do have to note that a simple Google search for Surface RT painted a terrible but true picture long before Microsoft execs allegedly made the controversial statements. Surface RT was dead in the water when it launched, that was basically the consensus of the tech press months ago.

However, last the official line was somewhat different and it wasn’t until last quarter that Microsoft officially admitted the failure, by announcing a massive $900 million write-down for Surface RT stock. Shipments were dismal and even the recent 30 percent price cut can’t turn things around. As if that wasn’t enough, Microsoft and Nvidia are already working on a new Surface RT tablet and this time next year we’ll probably be reporting on how it failed.

How did it go so terribly wrong? Well, the Surface RT is a Microsoft hardware product and it’s not an Xbox. Need we say more?

Touch gambit won’t pay off for Microsoft, Intel

tablet-POS-cash-registerFor months we’ve been hearing talk of new and exciting Windows 8.x devices, with touchscreens and exciting new form factors. Now that they are slowly starting to appear, it seems that the optimism was unfounded, and that’s putting it mildly.

Although some industry leaders like Acer’s Jim Wong said touch enabled notebooks would make up about 30 to 35 percent of all shipments, IDC believes the actual figure will much lower.

“We forecast that 17 percent to 18 percent of all notebooks would have touch this year,” IDC analyst Bob O’Donnell said in a recent interview. “But that now looks to be too high, to be honest.”

O’Donnell said IDC would probably slash its estimates to between 10 percent and 15 percent of touch-enabled notebooks. NPD DisplaySearch puts the number at just 12 percent, reports Computer World.

This is very bad news for Microsoft and Intel. Users simply don’t appear to be interested in touchbooks and to be honest they shouldn’t be. Simply slapping a touchscreen on a computer with Microsoft’s user interface doesn’t transform it into an appealing tablet. Microsoft gambled on touch support in its radical UI interface in Windows 8 and the gamble didn’t pay off. Traditionalists used to the old Windows 7 layout and the Start button hated it. At the same time it didn’t manage to attract the tablet crowd.

Cost is another problem. Touch-enabled notebooks are still relatively expensive and O’Donnell believes the prices aren’t falling fast enough, as they are still in the $699 to $799 range. In other words customers are being asked to say yes to a massive premium for something they essentially don’t need and don’t really want.

O’Donnell believes it’s time for Microsoft to recognize that touchscreens don’t have the Midas touch they won’t help sell notebooks. He stressed that Microsoft has to make sure that Windows 8.x works well in a non-touch environment, as ninety percent of PCs sold this year simply won’t have touch support.

Acer’s Win8 tab price slashed

acer-w3Acer has decided to cut the price of its first Windows 8 tablet by over 20 percent, despite the fact that it was launched less than two months ago. Things can’t be going well when a brand new product has its price slashed in a matter of weeks, but this is hardly Acer’s fault.

The Acer Iconia W3 tablet will now sell for $299 for the entry level 32GB model in the US, which is a nice $80 discount over the original list price. Acer said the cut would be applied in other markets as well, reports Focus Taiwan. Granted the W3 is a rather odd device. Most consumers associate Windows 8 with big, elaborate and  overpriced tablets or hybrids, but the W3 is a cheap 8-incher.

In any case this does not bode well for Redmond. Over the weekend it cut the Surface Pro price by $100 and a couple of weeks ago it also gave the doomed Surface RT a 30-percent haircut. It is clearly not going well and Acer’s decision is just the icing on the cake.

What’s more, Microsoft’s own cuts came a few months after the launch, while Acer decided to slash the price of a brand new device which is still rolling out in some markets. Last month it was rumoured that Acer would replace the W3 in September, after just three months on the market.  If this is indicative of a wider trend, and that appears to be the case, we have to wonder why vendors would even bother with Windows 8 tablets?

Analysts estimate that a total of 1.8 million Windows tablets were shipped in the second quarter, giving both Microsoft’s tablet operating systems a combined market share of 4 percent.

Windows 8 market share creeps

samsung-aioAfter failing to save the PC market from its inevitable nosedive, Windows 8 is struggling to gain market share. It is still growing, but at a snail’s pace and the dominant Redmond flavoured operating system remains Windows 7.

New data from Net Applications has revealed that July was a pretty bad month for Windows 8, as it saw a miserable 0.3 percent gain.

Windows 8 ended the month with a share of 5.4 percent, while Windows 7 went up from 44.37 to 44.49 percent. This basically means that some people are still buying Windows 7 gear, or upgrading existing systems to Win 7. It is not good news, since Windows 8 was released last October.

In fact, Windows 8 overtook Vista just a few months ago and Vista still has a 4.24 percent share, although it is declining. Windows XP on the other hand just refuses to die. Its share actually went up from 37.17 percent to 37.19 percent last month. Clearly Redmond seeded XP with a few cockroach genes, but since it will discontinue support for the venerable OS in April next year, the share should plummet over the next few months.

Although Apple is getting a lot of attention, Windows remains the dominant platform worldwide, with a 91.51 percent share, up from 91.51. OS X and Linux were down 0.01 and 0.03 percent respectively.

Windows 8.1 and the imminent demise of XP should fuel more growth for Windows 8.x, but the gains will be limited. Windows 8 will end its first year on the market with a single-digit market share. Given the state of the PC market, this is hardly surprising.

MS Office appears on Android phones

redmondMicrosoft has announced Office Mobile will now be available to Microsoft 365 subscribers on Android.

Earlier this year, Microsoft announced Office Mobile for iPhone, meaning Office software is now available on Android, iOS, and Windows Phone, as well as on desktops and laptops.

Existing 365 customers will get access to Office Mobile for Android at no extra cost. It opens up Word, Excel and PowerPoint document reading and editing to the platform.

For now, it’s only available in the United States but more regions are promised in the coming weeks, in 33 languages and 117 markets.

Office Mobile for Android can be found on the Google Play Store, but users will need a qualifying Office 365 subscription, including Office 365 Home Premium and Office 365 ProPlus.

The idea is to sync up mobile work with work at the office or at home. Editing documents in Office Mobile for Android will save changes made in the cloud, and these changes will be accessible from whichever other device or platform customers use. A single subscription is available for up to five mobile devices, excluding Windows Phone which has the app pre-installed.

This app is designed for the phone in mind. We have asked a Microsoft spokesperson if tablet optimised versions will be made available, but for now Microsoft is recommending tablet users go to Office Web Apps.

“We built Office Mobile for Android phones to ensure a great Office experience when using a small screen device,” an FAQ reads. “Therefore you will not be able to download and install Office Mobile for Android phones on an Android tablet from the Google Play Store”.

It’s likely the varied screen sizes have something to do with this.

Anyone interested in trying the app out can sign up for a 30 day Office 365 trial at http://www.office.com.

Microsoft bleeding millions on Surface tablets

surface-rtMicrosoft’s hardware curse is still alive and kicking. A couple of weeks ago Microsoft announced a $900 million charge for heaps of unsold Surface RT tablets and last week CEO Steve Ballmer admitted that Redmond got carried away and built too many Surface RTs, just in case there was anyone in the industry who didn’t know it was a massive flop already.

In its latest annual regulatory filing, Microsoft revealed that its combined revenue for both the Surface RT and Surface Pro was $853 million. The RT was introduced last October, while the Pro came along in February. Microsoft’s fiscal year ended June 30. The IDC puts the combined shipments of all Windows RT tablets, including the Surface, at just 200,000 in the first quarter of the year.

In other words, the write down was bigger than the actual revenue.

As if that wasn’t enough, Microsoft also reported a 10 percent increase in marketing expenses. Much of that cash went towards Surface advertising campaigns, which were apparently as effective as the French armed forces in 1940. Adding other expenses such as R&D and distribution into the mix only makes the situation worse.

Microsoft clearly doesn’t need more bad Windows RT news, especially not today, but Asus Chairman Jonney Shih obviously didn’t get the memo. He told AllThingsD that his company would not launch a new Windows RT tablet, which was to be expected as he already moaned about the platform earlier this year.

“The result is not very promising,” he said.

He added that people still use a lot of legacy Windows applications and that Asus will focus on Intel-based products as well.

Unfortunately for Microsoft, Shih is not the only industry leader who thinks Windows RT is dead in the water.

Microsoft’s Ballmer cries into his beer

steve_ballmer Microsoft’s delightfully understated CEO has admitted that everything he has done over the last year has been a cock-up.

According to the Verge, Steve “there’s a kind of hush” Ballmer has publicly admitted that Microsoft  built too many Surface RT tablets, and it’s not selling as many Windows devices as he wants.

The confession came during an internal town hall event last week when Ballmer and COO Kevin Turner both addressed the recent $900 million hit for Surface RT and the sales pace of Windows across various devices.

Ballmer tried to cheer himself up by talking about getting Instagram for Windows Phone, and its plans for the next-generation Surface.

He said that Microsoft had built a few more Surface RT tablets than it could sell.  Either that or they had shipped at a price which was so expensive no reseller could get them off the shelves.

Recently Ballmer cut the price of its Surface RT tablets by 30 percent saying that the price adjustment was necessary to sell Surface RT devices.

Ballmer confirmed new devices are currently being tested with incremental improvements.

But Ballmer was even more gloomy when it came to the performance of Windows 8 which shipped as it Microsoft was trying to flog Android instead of its flagship decktop,

He said that Vole was not selling as many Windows devices as it  wanted  and a lack of devices in retail stores hasn’t helped Windows 8’s initial prospects.

Ballmer said that Microsoft was focusing on the back to school period and the holiday season to ensure Windows 8 and Windows 8.1 devices are available.

 

iPad market share at an all-time low

cheap-tabletsApple’s share of the tablet market appears to be at an all-time low, thanks to strong competition from cheap and cheerful Android tablets.

Despite the slump, Apple still remains the biggest player in the tablet market, but it is no longer the only outfit in town.

According to Trend Force, iPad sales dipped from 17 million to 14.6 million units last quarter. It ended the quarter with a 35.5 percent market share. Samsung ranked second with 8.8 million units and a 21.4 percent share. This is rather surprising, since Samsung’s tablets tend to be overpriced and overhyped.

Asus wound up in a distant third spot, with shipments of 1.6 million and a 3.9 percent market share. Acer wasn’t far behind, with 1.5 million units and a 3.6 percent share. Amazon ranked fifth with 1.1 million units and a 2.7 percent share.

Microsoft and Google in next, at 0.9 million and 0.7 million respectively and the figures are surprising to say the least. Google’s Nexus 7 was supposed to be a cheap, high volume device, but it seems it was outpaced even by Microsoft’s Surface tablets.

It should be noted that Apple is gearing up to introduce the fifth generation iPad and the second generation iPad mini. It current line-up is rather dated and the new iPads could turn things around. Google introduced the new Nexus 7 last week and it is getting some very positive reviews as we speak.

However, we believe the most interesting number in the report has nothing to do with Apple, Samsung or Google. Makers of white-box tablets sipped 9.7 million units last quarter, for a combined market share of 23.5% percent. In other words for every Surface RT or Nexus 7 tablet sold last quarter, nameless Chinese manufacturers sold ten of their equally nameless tablets.

Microsoft hit by $900 million Surface RT write-down

surface-rtMicrosoft announced its fiscal Q4 results last night and unsurprisingly the results missed expectations by a wide margin. The PC market remains slow, hence Redmond’s numbers can’t be good. The company reported revenue of $19.9 billion and earnings of $4.97 billion.

However, Microsoft’s attempt to tap the tablet market seems to have failed quite spectacularly. Redmond announced an embarrassing $900 million inventory write-down for Surface RT tablets. So, instead of helping the company out, the Surface burned a massive hole in its pocket.

Last week Microsoft slashed the Surface RT price by $150 in an apparent effort to clear inventory. The company is already working on the next generation of Surface RT products and it apparently includes two different form factors. The problem is that nobody else appears to be working on RT devices – in fact vendors seem to be running away from it like a particularly nasty flu bug.

The only companies who still seem to be supporting Windows RT are Qualcomm and Nvidia, which comes as no surprise since they are supposed to build the chips for next generation Surface devices. In a recent interview with Computerworld, Nvidia vice president of computing products Rene Haas said the chipmaker is still committed to Surface RT and Windows RT. He said he is excited by the “new price point” which might inspire new sales.

However, analysts are having none of it.

J. Gold Associates analyst Jack Gold said that Nvidia is simply marketing its product. “They don’t want to spook the market and say RT sucks and won’t sell,” he said. Analyst and ex-AMD and Compaq employee Pat Moorhead thinks Microsoft won’t ditch the platform anytime soon – even if it means that it will be the only OEM using it.

However, even Microsoft can’t afford such write-downs every couple of quarters and something has to change soon, or it will have another Zune on its hands.

The writing is on the wall for Windows RT

surface-rtOver the last week or so we witnessed a flurry of Windows RT news, some positive, some very negative indeed. Late last week Microsoft decided to slash the prices of the Surface RT by as much as $150 in an effort to make the uncompetitive tablet a bit more appealing to the average consumer on the prowl for a cheap media tablet.

In June, Microsoft announced that it would release Outlook 2013 for Windows RT tablets, which is clearly an attempt to gain a bit more traction in the enterprise segment. The decision not to include Outlook in Windows RT at launch was baffling, and still is. The first reviews of Outlook 2013 for RT are in and they are positive, but it really should have been included months ago. With the upcoming 8.1 update, it should land on all RT devices, provided there are still RT devices by the time it appears.

This is no laughing matter, the lack of actual Windows RT products is becoming a serious concern. For example, Lenovo has just dropped the Yoga 11 convertible from its web shop. Dell and Asus have also slashed the prices of their RT tablets. Some players like HP ignored Windows RT altogether, while some gave it a go and dropped it, like Samsung. What’s more, all vendors are focusing on proper Windows 8 tablets instead, based on x86 chips.

In fact, the only hardware maker that still seems to be taking Windows RT seriously is Microsoft itself. The Surface RT price cut is a way of clearing inventory and making room for the next generation Surface RT, or a couple of them. At this point it seems that Microsoft is working on two different designs. One is reportedly based on the Qualcomm Snapdragon 800 SoC, while the other one will be powered by Nvidia’s Tegra 4. Rumours of a smaller Surface RT have been floating around for months and there is a good chance Microsoft will roll out a 7- to 8-inch design along with a new full-size 10.6-incher.

Unfortunately it seems to be too late. Future Windows RT tablets, including the Surface RT in both rumoured flavours, will now have to compete with tablets based on Intel’s new Bay Trail chips. This was not the case last year, when the Surface RT was opposed solely by ARM based Androids and iPads. Now it will face tough in-house competition in the form of Windows 8.1 tablets powered by Intel’s x86 Atoms. What’s more, Bay Trail is shaping up to be a beast. It is said to be faster than the Snapdragon 800 and it doesn’t need much power, either.

With new x86 SoCs from Intel and AMD coming online, it is hard to see why Microsoft would want to stick with a specialized tablet OS, designed for ARM. The next generation of Windows 8.x tablets is expected to end up a lot cheaper than the first generation, leaving very little wiggle room for Windows RT. Small wonder then that many brands aren’t getting on board, since they seem to believe Windows RT will be dead as disco within a generation or two.

It seems that the only practical way to keep Windows RT alive in the long run is to stick it on dirt cheap tablets designed to take on bargain Androids in the 7- to 8-inch range. This probably won’t work, as Windows RT is rather bloated and it’s far too expensive to make sense on such cheap devices, unless Microsoft agrees to practically give it away for free. Since we are talking about Microsoft, this will happen when hell freezes over. In theory at least, Microsoft could keep Windows RT alive, but we’re really not sure it should.

Next-gen consoles will struggle

ps4The next generation of games consoles are expected to pass 133 million shipments in their first five years on the market, slightly down from 140 million for the previous generation.

ABI Research noted that, although the console refresh – with Microsoft’s Xbone and Sony’s PS4 – should inject some life into the market, niche consoles nibbling at their heels could shake it up and encourage more innovation than the big three would like.

New platforms, such as niche Android devices like Ouya and even Nvidia’s curiosity Project Shield, will promote different approaches to gaming. According to a report, new entrants will be able to raise existing platforms like Windows and Android as well as bridging the divide between fixed and mobile gaming.

We could even see low cost consoles emerging out of current generation technology in the $99 or less bracket.

According to senior ABI analyst Michael Inouye, without a shift in strategy Nintendo may suffer – as the casual gamers stick to mobile devices and Wii U pricing fails to bring about the success of the Wii.

Meanwhile, if China – which is mulling lifting a console ban – opens its borders to the big players, there could be a short term boost of current generation consoles, though this is not expected to alter next gen shipments too much.

Practice director Sam Rosen said ultimately, the future of console makers depends on balancing compelling content with competitive pricing.

“Without solid titles and first party franchises, platforms will have a difficult time finding traction, streaming media is not enough when low-cost smart set top boxes are readily available,” Rosen said. “While we don’t anticipate a drop-off in game console households, barring significant changes to less developed console markets in Asia and Latin America, there isn’t a great deal of growth opportunity beyond the current installed base”.

Microsoft way below the Surface

titanic-ship-wreckThis week Microsoft announced that it was cutting the price of the ARM based version of its Surface tablets.

Instantly it kicked itself an own goal with many of the more cynical types in the industry saying that it was a fire sale which HP did when its tablet failed.

Both were trying to do something fairly radical.  HP was trying to convince the world that its WebOS was up to snuff and Microsoft was trying to tell the world that it could run on ARM chips.

HP ended up flogging its warehouses in a fire sale and no the thought is that Microsoft has done the same.

There are some similarities between the HP situation and what Microsoft is doing now, but it is not to do with a fire sale.  Microsoft did make a number of mistakes when it came to its Surface and not it is trying to repair that error.

The biggest error Microsoft did was on an increasing saturated market it attempted to launch a product at a price which was far too high to push it into the market.

It also initially launched a product based around ARM which could not do half the things that the x86 version could manage.

At the time there was a good rumour that Microsoft was going to release its keyboard based Surface at about $100 to $150 lower than Apple.  This would have to be subsidised, but would certainly have proved popular and could have gotten Vole’s foot in the door.

However Microsoft decided instead not to do that.  In fact there was some indications that Microsoft CEO Steve Ballmer did not want to hack off his OEMs too much by releasing a cut price tablet which would have knocked them out of the market.

After coming into the market late, and with a product that was going to be overpriced and a tough sell, Microsoft did not do too badly.  However the figures did leave Microsoft with shedloads of overpriced tablets sitting in its warehouse.

The answer to this was to come in late with price cuts and hope that cheap and cheerful RTs would encourage future upgrades to the concept later.

But typically with things Microsoft, it mis-handled the whole thing.   What Microsoft wanted to do was issue a new range of Surface tablets with a better spec.   It wanted to empty its warehouses so it could introduce a better selling model.

If it were Apple it would start the world talking about the new spec first.  Then no one would question what the price cuts were all about.  Those who wanted the new machines would wait, while those who did not care too much about future proofing would believe they had a good deal.

But Microsoft kept the news of its new tablets quiet until after the cuts were announced, giving the impression that they had not sold.  This re-enforced the view that the Surface was really dead in the water.

All the way down the line, Ballmer has mis-read what is happening in the Tablet market and mis-judged how Microsoft should have responded.  This is despite having a tablet which is arguably a better product than anything on the market.