A survey of more than 5,000 adults in six countries found that messaging and chatbots are becoming widely used, with nearly two-thirds of consumers worldwide saying they’d like the ability to message with brands.
LivePerson’s Consumer Preferences for Conversational Commerce survey looked at consumer attitudes and preferences around brand interactions, messaging, and chatbots. What’s more, the survey showed that as consumer interest in messaging increases, brands need to pay greater attention to conversational design — the ability to evaluate and optimise conversations — to meet customer expectations.
