Programmatic recruitment advertising technology firm, Joveo, has appointed Raja (Raj) Balachandran as its General Manager, UK, and Karim Jelatat as its General Manager, France.
Balachandran brings with him close to a decade of programmatic advertising experience, having been associated with the demand and supply side in both advertising technology companies as well as recruitment marketing agencies.
In his previous role at Penna, he pioneered the use of programmatic advertising for recruitment in the region across several channels, including display, video, and audio, to let employers target and attract the right talent, while improving the candidate’s experience.
