Headset and UC manufacturer Sennheiser said it has created a post of reseller sales manager and hired a woman for the role.
Jane Wheeler will be reseller sales manager for Sennheiser Comms.
Her job will be to work with the channel, build relationships and affiliations and to educate resellers about the products, build training programmes, organise events and provide support for resellers selling products to people.
She said she is looking forward to promoting the products into the channel, while sales director Jane Craven said Wheeler has a track record in the sector.