Data needs to be used better to generate business insights, and the Channel lacks the quality of information needed to do that.
Number crunchers from data analytics specialist insightsoftware said that the channel was dealing with a gap that many still have to bridge to reach “data fluency”.
If they ever get there, insightsoftware claims, customers could understand the information they have and garner insights from it that would help in the decision-making process.
The Channel was not getting a complete picture of their data, inconsistent records and issues around accuracy, the research revealed.
